It's been a long time... since Eric B. shared top billing with an MC. But his latest discovery, Avion, will fill the bill. The Eric B. featuring Avion project is getting interest from traditional music labels as well as some on the Internet.
"My goal is to build a 21st Century Motown. Motown is an assembly line for hit music. Motown was a true music factory," Eric B. said in a released statement. "Product with the Motown name is still viable ten, fifteen, years after its initial release. Most of the hits made a decade ago are still playing on the radio airwaves today. This year the company will build the 21st Century Motown, which has both music and film ventures under development. Eric B. Music Group is aggressively building the next generation of producers."
The singles "Hustle on Rewind" and "Hit the Floor" featuring Jadakiss already have earned the duo some buzz. The video for the latter is due in March. It will feature other members managed by Eric B.'s "Special Projects" team, including upcoming model TL Blake.